Creation of the Webflow site of the influence agency Refresh
Refresh is an influence agency based in Toulouse that supports brands in their digital strategies, by creating tailor-made campaigns with committed creators. To assert its positioning in a competitive market, the agency needed a A site that lives up to its image, capable of transmitting its universe, clarifying its offer, and supporting its prospecting actions. We designed a modern, fast Webflow site in line with their branding, by relying on a Impactful web design And a simple but conversion-oriented structure.
background
Refresh is a young, dynamic and growing agency, with a strong visual identity and a human approach to influence marketing. But until now, it did not have a site capable of structuring its communication or supporting its commercial approaches. His universe was well present on social networks, but he lacked a clear digital anchor point to highlight his references, his services, and facilitate contact with brands or influencers. The challenge was therefore to build an elegant and effective showcase site, which serves both fame and business.
Issues
The aim of the project was to build a clear, lively and professional site, able to speak to brands as well as to talents. The graphic universe of Refresh had to be translated into a fluid web experience, with fast navigation and a legible hierarchy of information. The offer had to be explicit in a few scrolls, without jargon or overload. The site also had to offer an irreproachable responsive interface on mobile, a key channel in their strategy. Finally, it was necessary to think about the architecture to allow future developments: customer case pages, articles, SEO extensions.
Solution
We imagined an editorial and immersive interface, with a design that was both simple and impactful, in line with the Refresh universe. The colors, fonts, and lightweight animations have been calibrated to convey the right level of energy and professionalism. The integration was carried out on Webflow using a component—first logic, with modular sections that the team can easily duplicate to make its content evolve.
The site was built around key blocks: presentation of the agency, expertise, references, testimonies, and call for contact. We worked on the structure to encourage conversion: short messages, clear benefits, visible CTAs and forms that are quick to fill out. On-page SEO optimization has been anticipated in markup, slugs, and meta tags, in order to allow progressive referencing on keywords related to influence and local marketing.
Results
Refresh now has a Webflow website that is clear, fast, and aligned with its brand image. The mobile experience is fluid, the services are well promoted, and the structure allows brands or creators to quickly get in touch. The site serves as both a showcase, commercial support and an SEO base for the coming months. The team is autonomous on updates and can change the content over the course of campaigns, customer cases or new offers.
Technologies & tools used
Webflow (componentfirst), Figma (UI design), on-page SEO markup, optimized mobile responsive, editorial structure, CMS base ready for news or achievements.