The creation of a website has become essential for any company wishing to develop its digital presence. Whether you are considering a simple showcase site or a complex e-commerce site, understanding the various costs involved will allow you to better plan your budget and make the right choices. This detailed guide explains everything you need to know about the price of a website in 2025, from the most economical options to high-end solutions.
AsWebflow agency, we support each project with a clear budgetary approach, adapted to the objectives and constraints of our customers.
The different types of websites and their prices
Before determining the budget required for your site creation project, it is essential to understand the different types of websites available and their pricing specificities. Each type of website meets specific needs and involves variable costs.
A showcase site is the basic solution for presenting your business online. This type of website generally consists of 5 to 15 static pages presenting your services, your team and your contact details. The price of a showcase site varies between 1,500 euros for a simple showcase site and 8,000 euros for a more elaborate version. This solution is perfect for artisans, small businesses and liberal professions who want to establish their digital presence without complex functionalities.
An e-commerce site represents a larger investment but opens up new business opportunities. This category of website requires advanced functionalities: product catalog, shopping cart, secure payment system, inventory management and administration interface. The cost of creating an e-commerce site varies from €3,000 to €25,000 depending on the complexity and the number of products. E-commerce sites also require particular attention to user experience and performance to maximize conversions.
Institutional sites and web portals are a separate category, intended for large organizations requiring specific functionalities such as member areas, forums, or document management systems. These complex site creation projects can reach €50,000 or more, generally requiring the intervention of a web agency specialized to guarantee the success of the project.
How much does a showcase site cost in 2025?
A showcase site is the ideal solution to present your business, your services and establish your online credibility. Prices vary considerably depending on your requirements and the service provider chosen.
For a basic showcase site created by a freelancer, count between 1,500 euros for a simple showcase site and 4,000 euros. This solution generally includes a responsive design, 5 to 10 pages, a contact form and basic SEO optimization. The site will often be developed under WordPress with a theme adapted to your sector of activity.
If you use a web agency to create a more sophisticated showcase site, the prices range between €3,000 and €8,000. This price range includes a tailor-made design, better integration of functionalities, more extensive support and often a maintenance guarantee. A web agency or an experienced freelancer can also offer advanced functionalities such as the integration of reservation systems or dynamic galleries.
{{banner}}
What is the price of an e-commerce site?
The creation of an e-commerce site requires a greater investment than a showcase site because the functionalities are more complex. An e-commerce site must manage payments, stocks, orders and offer an optimal user experience.
For a basic e-commerce site developed by a freelancer, plan a minimum budget of €3,000 to €8,000. This solution generally includes a store with product management, secure payment system, order management and administration interface. The platform will often be based on WordPress with WooCommerce or on solutions like Shopify.
A more advanced e-commerce site developed by a web agency can cost between €8,000 and €25,000. This price range includes a fully customized design, advanced features such as multi-currency management, integration with accounting systems, integrated marketing tools, and comprehensive support. Some very specific e-commerce site creation projects may even exceed these amounts depending on the specific needs of the company.
How to choose between freelancer and web agency?
The choice of the service provider for the creation of your website considerably influences the final budget and the quality of the result. Each option has advantages and disadvantages that should be analyzed.
Hiring a freelancer is generally the most economical option. The rates of a freelancer vary from €30 to €80 per hour depending on their experience and specialization. This solution is perfect for simple creative projects or limited budgets. Freelancing often offers a more direct and personalized relationship, but its availability may be limited and the guarantees less extensive.
Calling on a web agency represents a larger investment but offers additional guarantees. The agencies offer a complete team (developers, designers, project managers), structured processes and post-launch follow-up. Web agency rates generally range between €80 and €150 per hour. This option is recommended for complex projects requiring advanced technical expertise or rigorous project management.
What are the recurring costs of a website?
Beyond the initial cost of creation, a website generates recurring costs that must be integrated into your overall budget. These operating costs are essential to keep your site running smoothly.
Hosting your site is the first recurring expense item. For quality hosting, count between €5 and €50 per month depending on your performance and storage needs. A simple showcase site can be satisfied with economical shared hosting, while an e-commerce site will require a more efficient server to guarantee good performance of your site.
The domain name has an annual cost of €10 to €30 depending on the extension chosen (.fr, .com, etc.). Maintenance and security updates also represent a significant investment, varying from €200 to €2,000 per year depending on the complexity of the site. This maintenance includes backups, WordPress plugin updates, and possible bug fixes.
How much does it cost to maintain a website?
The maintenance of a website is crucial to guarantee its security, its performance and its compatibility with technological developments. Neglecting this aspect can compromise the visibility of your site and the user experience.
For a simple WordPress showcase site, count between €200 and €800 per year for basic maintenance. This service includes system updates, plugins, regular backups, and security monitoring. Many freelancers offer annual maintenance contracts at attractive rates.
For an e-commerce site or a more complex site, maintenance costs range between €800 and €2,000 per year. This advanced maintenance includes more intensive monitoring, performance optimizations, critical update management, and priority technical support. Some web agencies offer premium maintenance contracts including minor changes and strategic support for the evolution of your digital presence.
{{banner}}
Webflow: the best alternative to create a modern website?
The choice of technology to create your website directly influences development and maintenance costs. Although WordPress dominates the market, Webflow is emerging as the best alternative to create a professional website without traditional technical constraints.
Webflow is revolutionizing website creation by combining ease of use with the power of web development. This platform allows you to create a website in 2025 with a fully personalized design, without having need to code. The price of creating a site on Webflow varies from €2,000 to €8,000 for a specialized freelancer, which remains competitive compared to traditional WordPress solutions. The major advantage of Webflow lies in its ability to generate clean and optimized code, guaranteeing exceptional performance for your website.
Compared to WordPress, which requires the installation of numerous plugins for advanced functionalities, Webflow natively integrates the essential tools: CMS, e-commerce, animations, SEO and secure hosting. This all-in-one approach reduces maintenance costs and eliminates compatibility issues between plugins. For an e-commerce site on Webflow, count between €4,000 and €15,000, including a tailor-made design and all the functionalities necessary for the proper functioning of your online store.
A traditional tailor-made solution requires a larger budget, generally greater than €10,000, but Webflow now offers almost total flexibility at a controlled cost. This platform is particularly recommended for companies that want a powerful website with a unique design, without the technical constraints and high maintenance costs of custom developments.
The hidden costs to expect when creating your site
Beyond the initial creation price, several additional costs can be added to your budget and it is important to anticipate them to avoid unpleasant surprises. These costs, which are often overlooked, nevertheless represent a significant part of the total investment.
Content costs are often an underestimated item in creating a website. If you don't have quality texts, images, and videos, you'll need to budget for their creation. Professional web writing costs between €50 and €150 per page depending on the complexity of the subject. Professional photos represent an investment of €500 to €2,000 for a session, while videos can cost from €1,000 to €5,000 depending on the duration and the desired quality. However, these elements are crucial for the visibility of your site and the engagement of visitors.
Post-launch training and support also represent a cost to be integrated. Learning how to manage your website, update content, and use available features often requires a few hours of training. Rates vary from €50 to €100 per hour depending on the provider. Some professionals include this training in their overall package, others charge for it separately.
Additional tools and licenses are another recurring expense item. Image licenses, email marketing tools, premium backup systems or advanced SSL certificates can represent €200 to €1,000 per year depending on your needs. These investments are necessary to ensure the proper functioning of your site and optimize its commercial performance.
Webflow vs WordPress: which solution should you choose to create a website?
The website creation market is diversifying and new solutions are emerging to meet the current needs of businesses. Understanding the benefits of each platform will help you make the right choice for your creative project.
WordPress remains a safe bet with more than 40% of global websites, offering excellent value for money. The cost of creating a WordPress site varies from €1,500 to €10,000 depending on the complexity. This platform benefits from an ecosystem rich in themes and plugins, reducing development times. However, managing multiple updates (core, themes, plugins) can cause significant maintenance costs and compatibility problems.
{{banner}}
Webflow is positioned as the ideal modern alternative, combining ease of use and technical power. To create a website on Webflow, count between €2,000 and €8,000 with a specialized freelancer. This all-in-one solution eliminates maintenance issues associated with WordPress plugins and offers optimized hosting included. The performance of your site is guaranteed thanks to the clean code automatically generated by the platform. For e-commerce sites, Webflow offers a native integrated solution that rivals WooCommerce, with similar prices but simplified maintenance.
The importance of natural referencing in the price of a site
Natural referencing (SEO) represents a crucial investment that directly influences the profitability of your website. Neglecting this aspect can compromise the visibility of your site and significantly reduce its return on investment.
Basic SEO optimization should be included in any modern website creation project. This service includes the optimization of title tags, meta-descriptions, URL structure and internal networking. For a showcase site, this optimization generally adds €500 to €1,500 to the base price. Webflow excels in this field by automatically generating SEO-friendly code, reducing optimization costs compared to WordPress solutions that often require additional plugins.
A thorough SEO audit and a personalized content strategy can represent an investment of €2,000 to €5,000 additional. This approach includes competitive analysis, keyword research, advanced technical optimization, and the creation of an editorial strategy. For an e-commerce site, SEO becomes even more critical because it directly influences sales. A well-optimized e-commerce site can generate up to 30% more traffic compared to a non-optimized site.
Professional SEO tools are also a recurring cost to consider. Solutions like SEMrush, Ahrefs or Screaming Frog cost between €100 and €400 per month depending on the features. These investments are essential for monitoring the performance of your site, identifying opportunities for improvement, and maintaining your position in search results. SEO should be seen as a long-term investment that contributes significantly to the success of your online presence.
