Webflow vs WordPress: Which platform should you choose in 2024 ?

Alexandre Teillet

At the dawn of 2024, the question of whether Webflow or WordPress is the best choice for web development is more relevant than ever. These two platforms dominate the market, but each has its own pros and cons. In this article, we're going to break down each aspect to help you make an informed decision.

1. History and Popularity

Webflow : Comparatively younger, Webflow was launched in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou. It was born out of a vision to bridge the gap between design and development. Instead of moving from a design tool to a separate coding environment, Webflow allowed designers to design directly in the browser and see their creations come to life in real time. This “what you see is what you get” approach was groundbreaking, especially for those who didn't have coding skills. In a few years, Webflow has grown in popularity, especially among designers and agencies who value its ability to produce highly personalized websites without having to write a single line of code.

WordPress : Launched in 2003 by Matt Mullenweg and Mike Little, WordPress started as a simple blogging platform. However, over the years, it has evolved to become the most popular content management system (CMS) in the world. Its exponential growth can be attributed to several factors. First, its open-source nature has allowed a large developer community to contribute, innovate, and expand its capabilities. In addition, its flexibility has made it possible to create sites ranging from simple personal blogs to news portals and online stores. WordPress' vast library of themes and plugins has also played a crucial role in its popularity, allowing users to customize and extend their sites with ease.

2. Ease of use: Webflow or WordPress for beginners?

Webflow : One of Webflow's main strengths is its ability to make web design accessible, even to those who have no coding experience (even if code is required for a qualitative website). Its drag-and-drop interface is visually appealing and intuitive. Users can see in real time how their design choices affect the final product, eliminating a lot of guesswork. However, that power comes with a learning curve. New users may feel overwhelmed by the number of options available. But once this initial phase is overcome, most find that Webflow offers unprecedented design freedom, allowing creations that would have required advanced coding skills on other platforms.

WordPress : WordPress has long been praised for its ease of use, especially for those looking to create a simple blog or website. With the introduction of the Gutenberg editor, WordPress tried to modernize its user experience by offering a block editor that allows for more visual customization of pages. However, the real power of WordPress lies in its flexibility. With thousands of themes and plugins available, the possibilities are nearly endless. However, this abundance of options can be a double-edged sword. Beginners may feel overwhelmed by the choice and complexity of certain plugins and themes. Additionally, to take full advantage of WordPress, some familiarity with coding can be beneficial.

3. Related costs: Webflow vs WordPress

Webflow : When it comes to costs, Webflow takes a transparent approach. Users pay a monthly or annual subscription that varies according to the needs of the project. Base rates cover hosting, SSL, CDN, and other essential features. This means that, right from the start, users have a clear idea of what they will be paying for. In addition, Webflow offers specific plans for freelancers, teams and companies, allowing flexibility depending on the size and needs of the project. However, it's important to note that for advanced features or sites with high traffic, costs may increase. Discover our article to understand Webflow prices.

WordPress : At first glance, WordPress seems to be the most economical option because the CMS itself is open-source and free. However, the associated costs can add up quickly. First of all, there are accommodation costs. Unlike Webflow, where hosting is included, WordPress users need to choose a hosting provider, and prices vary considerably depending on the quality and services offered. Then, while there are plenty of free themes and plugins out there, premium options (which often offer more advanced features and better support) can cost money. Additionally, security is another cost factor. While Webflow includes security measures Standard, WordPress users may need to invest in additional security plugins or services to protect their site from threats.

4. Design flexibility: Webflow vs WordPress

Webflow : Webflow is often hailed as a designer's dream 😍. It offers a platform where designers can literally see their visions come to life without having to write a single line of code. With its drag-and-drop interface, users can create complex designs, animations, and interactions. The absence of restrictive themes means that each site created on Webflow has the potential to be unique. In addition, with Webflow, designers have total control over site structure, responsive design, and even complex interactions. This gives you almost unlimited freedom to create sites that not only look good, but also work great on any device.

Webflow designer
The Webflow designer.

WordPress : WordPress, as the most popular CMS in the world, also offers incredible design flexibility. With a theme library numbering in the thousands, there's literally a theme for every type of site imaginable. However, this abundance can be both a blessing and a curse. While themes provide a great foundation for creating sites, they can sometimes restrict creativity, especially if the user doesn't have the coding skills to customize them. However, with the introduction of the Gutenberg editor and the constant evolution of page builders such as Elementor or WPBakery, WordPress is getting closer and closer to a truly visual design experience.

5. Extensions, Plugins, and Integrations: Towards a smooth experience

Webflow : Webflow, in its quest to simplify and optimize the design process, has adopted an integrated approach. Instead of relying on a multitude of third-party extensions, the platform offers native integrations for common features like animations, interactions, and e-commerce. This not only reduces the risk of conflicts and incompatibilities, but also ensures better performance. However, this approach can sometimes limit the advanced features that some users might be looking for. To fill this gap, Webflow offers an API that allows developers to integrate third-party solutions and extend the platform's functionalities. Since 2022 the arrival of Webflow apps allows you to integrate new functionalities on your website.

WordPress : One of the main assets of WordPress is its plugin ecosystem. With more than 50,000 plugins available in the official directory, and many others offered by third-party developers, the possibilities are almost endless. Whether you want to add e-commerce functionality, optimize your site for SEO, or integrate social media, there's probably a plugin for that. However, this wealth comes at a cost. Using numerous plugins can lead to performance issues, conflicts, and security vulnerabilities. It is therefore essential for WordPress users to choose their plugins wisely, keep them up to date, and ensure that they are compatible with each other.

6. SEO with Webflow and WordPress

Webflow : Webflow was designed with a strong focus on SEO. The platform allows users to easily control all essential SEO elements, such as meta tags, titles, descriptions, canonical URLs, and sitemaps. In addition, thanks to its own structure and optimized code, Webflow sites are naturally favored by search engines. Webflow's integrated tool for creating responsive sites (responsive design) also ensures that sites are optimized for all devices, a key factor for SEO ranking. In addition, Webflow offers guides and resources to help users understand and implement SEO best practices.

WordPress : WordPress is known for its flexibility when it comes to SEO. Although the CMS itself offers basic SEO features, it's really with the addition of plugins that WordPress shines. Plugins like Yoast SEO and All in One SEO Pack allow users to customize every aspect of their SEO, from meta tags to XML sitemaps, to redirects and breadcrumbs. These plugins also offer real-time analytics and suggestions for improving content based on targeted keywords. However, it is essential to note that SEO on WordPress also depends on the quality of the chosen theme and the general configuration of the site. A poorly coded theme or a site loaded with unnecessary plugins can hinder performance and, consequently, SEO rankings.

7. Community and Support: The importance of the collective

Webflow : The Webflow community, although younger than that of WordPress, is dynamic and growing rapidly. It is made up of passionate designers, developers, and entrepreneurs who regularly share their knowledge and experiences. Webflow University is one of the most valuable resources for users, offering a multitude of tutorials, courses, and guides to help master the platform. The official Webflow forums are also a place for active exchange where users can ask questions, share solutions, and discuss best practices. Additionally, Webflow regularly organizes events and webinars for its community, reinforcing engagement and learning. Moreover, we have many French actors in the community.

Webflow community
The Webflow community

WordPress : With nearly two decades of existence, the WordPress community is one of the largest and most active in the web development world. It is made up of developers, designers, bloggers, and entrepreneurs from around the world. The official directory of plugins and themes, powered by this community, is a testimony to its dynamism. The official WordPress forums are a treasure trove of information, with years of discussions, solutions, and advice. Additionally, there are countless blogs, websites, and YouTube channels dedicated to WordPress training and support. One of the highlights of the WordPress community is also WordCamps - events held around the world where users can meet, learn, and connect.

8. Opportunities for change: Thinking long term

Webflow : One of Webflow's major assets is its ability to evolve with user needs. With features like CMS Collections, users can manage and view large data sets with ease. Whether you start with a small showcase site or a blog, Webflow is designed to adapt to more ambitious projects, such as online stores or interactive content platforms. Additionally, with native e-commerce integration and the ability to integrate third-party APIs, Webflow is ready to support business growth, whether it's increasing traffic, adding features, or expanding the target market.

WordPress : WordPress has a proven track record of scalability. Originally designed as a blogging platform, it now powers sites ranging from personal blogs to world-renowned news portals and online stores generating millions in revenue. Its open-source nature and its vast library of plugins allow WordPress to adapt to almost any need. Whether you want to add an online store, create a forum, or launch an online learning platform, WordPress has the tools you need. However, it's crucial to note that WordPress scalability often depends on the quality of hosting, site configuration, and regular maintenance to ensure optimal performance as the site grows.


The choice between Webflow and WordPress will depend on your specific needs, your budget, and your level of comfort with technology. Each platform has its strengths, and it is essential to weigh the pros and cons according to your project. In the digital landscape of 2023, whether you choose the modernity of Webflow or the proven robustness of WordPress, you are on the right track to create an impressive website. Contact us for more information.