Webflow vs WordPress: Which platform to choose in 2023?

Alexandre Teillet

At the dawn of 2023, the question of whether Webflow or WordPress is the best choice for web development is more relevant than ever. Both platforms dominate the market, but each has its own advantages and disadvantages. In this article, we'll break down each aspect to help you make an informed decision.

1. History and popularity

Webflow: Comparatively younger, Webflow was launched in 2013 by Vlad Magdalin, Sergie Magdalin and Bryant Chou. It was born out of a vision to bridge the gap between design and development. Instead of moving from a design tool to a separate coding environment, Webflow enabled designers to design directly in the browser and see their creations come to life in real time. This "what you see is what you get" approach was revolutionary, especially for those with no coding skills. In just a few years, Webflow has grown in popularity, particularly among designers and agencies who appreciate its ability to produce highly personalized websites without having to write a single line of code.

WordPress: Launched in 2003 by Matt Mullenweg and Mike Little, WordPress began as a simple blogging platform. Over the years, however, it has evolved to become the world's most popular content management system (CMS). Its exponential growth can be attributed to several factors. Firstly, its open-source nature has enabled a vast community of developers to contribute, innovate and extend its capabilities. In addition, its flexibility has enabled the creation of sites ranging from simple personal blogs to news portals and online stores. WordPress' vast library of themes and plugins has also played a crucial role in its popularity, enabling users to customize and extend their sites with ease.

2. Ease of use: Webflow or WordPress for beginners?

Webflow: One of Webflow's key strengths is its ability to make web design accessible, even to those with no coding experience (although code is required for a quality website). Its drag-and-drop interface is visually appealing and intuitive. Users can see in real time how their design choices affect the final product, eliminating a lot of guesswork. However, this power comes with a learning curve. New users may feel overwhelmed by the sheer number of options available. But once this initial phase is overcome, most find that Webflow offers unprecedented design freedom, enabling creations that would have required advanced coding skills on other platforms.

WordPress: WordPress has long been hailed for its ease of use, particularly for those looking to create a simple blog or website. With the introduction of the Gutenberg editor, WordPress has attempted to modernize its user experience by offering a block editor that enables more visual customization of pages. However, the real power of WordPress lies in its flexibility. With thousands of themes and plugins available, the possibilities are almost endless. This abundance of options, however, can be a double-edged sword. Beginners may find themselves overwhelmed by the choice and complexity of certain plugins and themes. What's more, to take full advantage of WordPress, a certain familiarity with coding can be beneficial.

3. Associated costs: Webflow vs WordPress

Webflow: When it comes to costs, Webflow takes a transparent approach. Users pay a monthly or annual subscription fee that varies according to project needs. Basic rates cover hosting, SSL, CDN and other essential features. This means that, from the outset, users have a clear idea of what they'll be paying. In addition, Webflow offers specific plans for freelancers, teams and companies, allowing flexibility according to project size and needs. However, it's important to note that, for advanced functionality or high-traffic sites, costs can rise. Find out more about Webflow's rates in our article.

WordPress: At first glance, WordPress appears to be the most economical option, as the CMS itself is open-source and free. However, the associated costs can add up quickly. First of all, there are the hosting fees. Unlike Webflow, where hosting is included, WordPress users have to choose a hosting provider, and prices vary considerably depending on the quality and services offered. Secondly, while there are many free themes and plugins, premium options (which often offer more advanced features and better support) can cost money. Security is another cost factor. While Webflow includes standard security measures, WordPress users may need to invest in security plugins or additional services to protect their site from threats.

4. Design flexibility: Webflow vs WordPress

Webflow: Webflow is often hailed as a designer's dream 😍. It offers a platform where designers can literally see their visions come to life without having to write a single line of code. Thanks to its drag-and-drop interface, users can create complex designs, animations and interactions. The absence of restrictive themes means that every site created on Webflow has the potential to be unique. What's more, with Webflow, designers have total control over site structure, responsive design, and even complex interactions. This gives almost unlimited freedom to create sites that are not only aesthetically pleasing, but also work perfectly on all devices.

Webflow designer
The Webflow designer.

WordPress: WordPress, as the world's most popular CMS, also offers incredible design flexibility. With a theme library numbering in the thousands, there's literally a theme for every type of site imaginable. However, this abundance can be both a blessing and a curse. While themes offer an excellent foundation for site creation, they can sometimes restrict creativity, especially if the user lacks the coding skills to customize them. However, with the introduction of the Gutenberg editor and the constant evolution of page builders such as Elementor or WPBakery, WordPress is moving ever closer to a truly visual design experience.

5. Extensions, Plugins and Integrations: Towards a seamless experience

Webflow: In its quest to simplify and optimize the design process, Webflow has adopted an integrated approach. Instead of relying on a multitude of third-party extensions, the platform offers native integrations for common functionalities such as animations, interactions and e-commerce. This not only reduces the risk of conflicts and incompatibilities, but also guarantees better performance. However, this approach can sometimes limit the advanced functionality that some users may be looking for. To bridge this gap, Webflow offers an API that enables developers to integrate third-party solutions and extend the platform's functionality. Since 2022, the arrival of Webflow apps has made it possible to integrate new functionality into your website.

WordPress: One of WordPress' greatest assets is its ecosystem of plugins. With over 50,000 plugins available in the official directory, and many more offered by third-party developers, the possibilities are almost endless. Whether you want to add e-commerce functionality, optimize your site for SEO, or integrate social media, there's probably a plugin for it. However, this richness comes at a cost. Using many plugins can lead to performance issues, conflicts and security vulnerabilities. So it's essential for WordPress users to choose their plugins wisely, keep them up to date and make sure they're compatible with each other.

6. SEO with Webflow and WordPress

Webflow: Webflow was designed with SEO in mind. The platform allows users to easily control all essential SEO elements, such as meta tags, titles, descriptions, canonical URLs and sitemaps. What's more, thanks to its clean structure and optimized code, Webflow sites are naturally favored by search engines. Webflow's integrated responsive design tool also ensures that sites are optimized for all devices, a key factor in SEO ranking. In addition, Webflow offers guides and resources to help users understand and implement SEO best practices.

WordPress: WordPress is renowned for its flexibility when it comes to SEO. While the CMS itself offers basic SEO functionality, it's really with the addition of plugins that WordPress shines. Plugins like Yoast SEO and All in One SEO Pack allow users to customize every aspect of their SEO, from meta tags and XML sitemaps to redirects and breadcrumbs. These plugins also offer real-time analytics and suggestions for improving content based on targeted keywords. However, it's essential to note that SEO on WordPress also depends on the quality of the theme chosen and the general configuration of the site. A poorly coded theme or a site loaded with unnecessary plugins can harm performance and, consequently, SEO rankings.

7. Community and Support: The importance of the collective

Webflow: The Webflow community, while younger than the WordPress community, is dynamic and rapidly growing. It's made up of passionate designers, developers and entrepreneurs who regularly share their knowledge and experience. Webflow University is one of the most valuable resources for users, offering a multitude of tutorials, courses and guides to help master the platform. Webflow's official forums are also an active place of exchange where users can ask questions, share solutions and discuss best practices. In addition, Webflow regularly organizes events and webinars for its community, reinforcing engagement and learning. In fact, we have many French players in the community.

Webflow community
The Webflow community

WordPress: With nearly two decades of existence, the WordPress community is one of the largest and most active in the world of web development. It's made up of developers, designers, bloggers and entrepreneurs from all over the world. The official directory of plugins and themes, powered by this community, is testimony to its dynamism. The official WordPress forums are a treasure trove of information, with years of discussions, solutions and advice. In addition, there are countless blogs, websites and YouTube channels dedicated to WordPress training and support. Another highlight of the WordPress community is WordCamps - events organized around the world where users can meet, learn and exchange.

8. Development opportunities: Think long-term

Webflow: One of Webflow's major assets is its ability to evolve with user needs. With features like CMS Collections, users can manage and display large datasets with ease. Whether you're starting out with a small showcase site or a blog, Webflow is designed to adapt to more ambitious projects, such as online stores or interactive content platforms. What's more, with native e-commerce integration and the ability to integrate third-party APIs, Webflow is ready to support business growth, whether it's increasing traffic, adding functionality or expanding the target market.

WordPress: WordPress has a proven track record of scalability. Originally designed as a blogging platform, today it powers sites ranging from personal blogs to world-renowned news portals and online stores generating millions in revenue. Its open-source nature and extensive plugin library enable WordPress to adapt to almost any need. Whether you want to add an online store, create a forum or launch an e-learning platform, WordPress has the tools you need. However, it's crucial to note that the scalability of WordPress often depends on the quality of hosting, site configuration and regular maintenance to ensure optimal performance as the site grows.


‍Thechoice between Webflow and WordPress will depend on your specific needs, your budget, and your comfort level with technology. Each platform has its strengths, and it's essential to weigh the pros and cons according to your project. In the digital landscape of 2023, whether you choose the modernity of Webflow or the proven robustness of WordPress, you're on the right track to creating an impressive website. Contact us for more information.