Webflow redesign of the Entrepreneurs.com site
Entrepreneurs.com is a platform founded by Alec Henry, intended to support entrepreneurs in their growth through content, training and support. Fast-growing and supported by a visible public figure, the brand needed a site that lived up to its impact: clearer, more efficient, better designed for conversion and manageable without depending on a developer. We took charge of the entire redesign and integration of the new site under Webflow, with a double requirement: to reflect a premium positioning while guaranteeing an architecture optimized for the business.
Background
The previous Entrepreneurs.com site was no longer aligned with either the image of the project or the current business goals. The design lacked consistency, the pages were poorly optimized for conversion, and the team lacked the autonomy to make quick adjustments. With a strong presence on networks, significant traffic and offers structured around training, support programs and events, it became essential to offer a clear, credible and efficient site. The priority was to enhance Alec Henry's personal branding while ensuring a smooth journey, which naturally guides visitors to register or make contact.
Issues
The redesign of the Entrepreneurs.com site had several strategic goals. First, it was a question of visually repositioning the brand with a more assertive and more professional design, in line with the level of support offered. The site should also serve as a powerful conversion tool, with a structure designed to maximize engagement rates on offers, without burdening the user experience. Finally, the platform had to be easy to maintain on a daily basis by internal teams, with a solid, modular and documented Webflow base, to allow rapid changes over the course of the campaigns.
Solution
We worked from a custom web design designed to reflect the strength of Alec Henry's branding while maintaining a performance-oriented approach. The integration under Webflow was carried out with a component—first logic to ensure perfect scalability and a high level of maintainability. Each section of the site has been designed to highlight content while encouraging action, with specific blocks for testimonies, calls to action, offer arguments, or even reinsurance elements. The user experience has been optimized to convert: smooth reading hierarchy, tight content, frequent but well-integrated CTAs, simplified conversion tunnel. We have also put in place a solid technical foundation for SEO, with a clear structure, relevant meta tags, optimized load time and fine work on mobile accessibility.
Ongoing maintenance and optimizations
Beyond the delivery of the site, we support Entrepreneurs.com over time. Active maintenance has been put in place to guarantee the stability of the platform, correct any small bugs, but also to make the site evolve at the pace of marketing needs. We regularly make CRO adjustments to key pages, add new sections or update content. This long-term partnership allows the brand to make its site live without friction, while maintaining high performance standards.
Results
The new Entrepreneurs.com site now reflects the stature of the brand and its founder. Navigation is smooth, key pages convert much better, and the team can change content without technical intervention. The site becomes a real lever for acquisition and conversion, in the service of the business ambitions carried out by the platform. Thanks to the combination of personalized design, controlled integration and continuous optimization, Entrepreneurs.com now benefits from a reliable, elegant and results-oriented digital asset.
Technologies & tools used
Webflow (Design, CMS, SEO), Figma (UI models), custom scripts for integrating forms, internal CRO audits, tailor-made technical SEO base, post-delivery follow-up and continuous improvement with the marketing team.