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Creation and integration of the Decla.fr website

Creation and integration of the Decla.fr website

Combining personal image and product performance. For Decla.fr, we designed a tailor-made Webflow site combining embodied branding, a fluid interface and conversion logic designed for a SaaS.

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Creation of the Decla.fr Webflow site

Decla.fr is a SaaS that simplifies tax filing for micro-entrepreneurs. Led by a visible and active founder on networks, the project needed a website that was personal, clear and conversion-oriented at the same time. Objective: create a powerful Webflow site, aligned with the creator's universe and optimized to transform visitors into paying users.

background

Decla.fr is aimed at a specific target: freelancers and micro-entrepreneurs who simply want to delegate their monthly or quarterly turnover declaration.

With organic growth driven by the founder's visibility, the project needed to reach a new level: professionalize its image while maintaining its image. an accessible, human and embodied tone.

Until now, the site was a simple landing page. It was now necessary to create a complete site, Branding-first but SaaS oriented, which gives confidence, structures the user journey and converts effectively.

Issues

  • Create a clear, professional site, faithful to Personal branding From the founder
  • Highlight a simple and understandable value proposition
  • Structure pages and blocks according to logic Cro-first (conversion rate)
  • Facilitate product access, registration and contact
  • Offer a solid, scalable, and optimized foundation for SEO

Solution

We supported Decla.fr throughout the creation of the site: design, integration, technical structure, conversion logic and online launch.

1. Personal branding-oriented web design

The site was designed around a clear identity, with a direct tone, a clean interface, and a graphic universe consistent with the founder's content.

The objective: to transmit trust and simplicity, while valuing the product promise. The visuals feature the founder, reinforcing proximity and authority.

2. Webflow component—first integration

The validated models were integrated into Webflow using a Component-first logic. Each section is reusable and easily modified, allowing the site to evolve quickly according to business needs, without depending on a developer.

3. CRO optimization for a SaaS

We structured each page with a conversion logic :

  • Clear hero sections with immediate CTA
  • Social proof sections (opinions, key figures)
  • Seamless user journey with few distractions
  • Direct integration of buttons into the SaaS interface
  • Information hierarchy designed to take action quickly

Results

  • A clear, fast site, and aligned with the founder's personal brand
  • One smooth user experience, designed for conversion
  • One optimized loading time and a solid technical SEO score
  • An easily scalable structure to keep up with SaaS growth
  • Healthy foundations for launching acquisition or content campaigns

In summary

Decla.fr now has a Webflow website with high added value : an embodied identity, a refined interface, and a clear conversion path.

A perfect balance between personal branding and SaaS performance.

Technologies & tools used

  • Webflow (Design, CMS)
  • Figma (models)
  • Product integration scripts
  • CRO strategy applied to page structure
  • On-page technical SEO (tags, Hn structure, speed)

Are you developing a SaaS and need a clear site that converts?

At Mekaa, we create Webflow sites for SaaS and freelancers who want to structure their image and maximize their conversions.

Strong branding, CRO structure, scalable site.

Let's discuss your project