Creation of the Decla.fr Webflow site
Decla.fr is a SaaS that simplifies tax filing for micro-entrepreneurs. Led by a visible and active founder on networks, the project needed a website that was personal, clear and conversion-oriented at the same time. Objective: create a powerful Webflow site, aligned with the creator's universe and optimized to transform visitors into paying users.
background
Decla.fr is aimed at a specific target: freelancers and micro-entrepreneurs who simply want to delegate their monthly or quarterly turnover declaration.
With organic growth driven by the founder's visibility, the project needed to reach a new level: professionalize its image while maintaining its image. an accessible, human and embodied tone.
Until now, the site was a simple landing page. It was now necessary to create a complete site, Branding-first but SaaS oriented, which gives confidence, structures the user journey and converts effectively.
Issues
- Create a clear, professional site, faithful to Personal branding From the founder
- Highlight a simple and understandable value proposition
- Structure pages and blocks according to logic Cro-first (conversion rate)
- Facilitate product access, registration and contact
- Offer a solid, scalable, and optimized foundation for SEO
Solution
We supported Decla.fr throughout the creation of the site: design, integration, technical structure, conversion logic and online launch.
1. Personal branding-oriented web design
The site was designed around a clear identity, with a direct tone, a clean interface, and a graphic universe consistent with the founder's content.
The objective: to transmit trust and simplicity, while valuing the product promise. The visuals feature the founder, reinforcing proximity and authority.
2. Webflow component—first integration
The validated models were integrated into Webflow using a Component-first logic. Each section is reusable and easily modified, allowing the site to evolve quickly according to business needs, without depending on a developer.
3. CRO optimization for a SaaS
We structured each page with a conversion logic :
- Clear hero sections with immediate CTA
- Social proof sections (opinions, key figures)
- Seamless user journey with few distractions
- Direct integration of buttons into the SaaS interface
- Information hierarchy designed to take action quickly
Results
- A clear, fast site, and aligned with the founder's personal brand
- One smooth user experience, designed for conversion
- One optimized loading time and a solid technical SEO score
- An easily scalable structure to keep up with SaaS growth
- Healthy foundations for launching acquisition or content campaigns
In summary
Decla.fr now has a Webflow website with high added value : an embodied identity, a refined interface, and a clear conversion path.
A perfect balance between personal branding and SaaS performance.
Technologies & tools used
- Webflow (Design, CMS)
- Figma (models)
- Product integration scripts
- CRO strategy applied to page structure
- On-page technical SEO (tags, Hn structure, speed)
Are you developing a SaaS and need a clear site that converts?
At Mekaa, we create Webflow sites for SaaS and freelancers who want to structure their image and maximize their conversions.
Strong branding, CRO structure, scalable site.