Creation of the Mazda Énergie Webflow site
Mazda Énergie is a company specialized in solar solutions for individuals and professionals. Positioned on a fast-growing but very competitive market, the brand needed a clear, professional and performance-oriented site to capture qualified leads and effectively present its products. We took care of the complete creation of the web design, its integration under Webflow, as well as theoptimization of conversion paths throughout the site.
background
Mazda Énergie offers a range of products around solar self-consumption, with a simple promise: to make solar energy accessible, profitable and sustainable. The previous site lacked graphic coherence, did not clearly explain the benefits of the products, and did not sufficiently encourage contact. The main challenge of the redesign was to build a credible and reassuring brand image, while structuring the site around a priority objective: generating requests for quotes. It was also essential to make navigation more intuitive, to strengthen commercial arguments, and to provide a more stable technical base for SEO and future acquisition campaigns.
Issues
The creation of the site had to meet several challenges. First, it was a question of designing a simple, professional and reassuring artistic direction, in line with the positioning of Mazda Énergie. Next, we had to structure each page according to a clear conversion logic, by simplifying the messages, by prioritizing the benefits produced, and by multiplying the points of contact without being intrusive. Finally, the presentation of the various product ranges (solar panels, inverters, batteries) had to be both technical and accessible, to allow any type of visitor — expert or not — to understand the advantages of each solution.
Solution
We designed a tailor-made web design, balanced between aesthetics and efficiency. The interface is based on clear contrasts, legible typography and modular organization, making it easy to evolve over the course of product updates. Each section has been designed to capture attention, build trust and guide you to action. The Webflow integration followed a component—first logic, allowing the marketing team to easily duplicate sections while ensuring design consistency.
The product pages were designed as real commercial sheets: immersive visuals, key arguments in a few seconds, simplified technical tables, reinsurance elements, and frequent calls to action but well integrated into the reading rhythm. We have also integrated a smooth quote request tunnel, accessible at any time during the user journey. Finally, basic SEO optimizations were integrated from the design stage: clean HTML markup, specified meta tags, optimized loading speed, complete responsive, and coherent Hn structure.
Results
The new Mazda Énergie site offers a modern, professional and business-oriented image. Visitors immediately understand the value proposition and are effectively guided to action. Product pages convert better, load times are optimized, and the team can now easily update offers or add content. The site is now a central lever in the brand's acquisition and conversion strategy.
Technologies & tools used
Webflow (componentfirst), Figma (webdesign UI), on-page SEO structure, on-page SEO structure, integration of an optimized contact form, advanced responsive, CRO strategy applied to each section, scalable modular structure.