Creation of the Fiiuel Webflow site
Fiiuel is an innovative service for home and business fuel delivery, exclusively in Île-de-France. In a market that is still not very digitalized, the website plays a central role in customer acquisition and reinsurance. We supported Fiiuel in the complete creation of his Webflow site, from the design of the webdesign to the optimization of the conversion tunnel. The objective: to offer a clear, reassuring and efficient interface, capable of transforming a visitor into a customer in a few clicks.
background
Fiiuel is aimed at a wide target, ranging from individuals who want to fill up without traveling, to logistics or construction professionals who need regular supplies on site. The need was clear: create a web showcase that values the simplicity of the service, the speed of intervention, and local positioning. Since the service was new, it was necessary at the same time to build reputation, reassure people about security and reliability, and encourage testing. The site therefore had to be both educational, commercial and structured to convert effectively on simple pages, with an order or contact form that was accessible at all times.
Issues
The main challenge of the project lay in the ability to transform a still little-known service into a clear, credible and desirable proposal. It was necessary to create an intuitive interface, understandable in a few seconds, with a frictionless journey and an optimized content hierarchy to trigger contact. The visual identity should support this ambition by inspiring trust, while reflecting the modernity of the service. Web performance and responsive mobile were also a priority, as a large part of the traffic was anticipated on smartphones, in particular via location-based local campaigns.
Solution
We designed a tailor-made web design, with a refined graphic universe, contrasting colors and modern typography, to instantly convey the simplicity and efficiency of the service. The Webflow integration was designed to be quick to load, with a component—first structure allowing the Fiiuel team to edit or duplicate the blocks according to the evolution of the activity. The user journey has been reduced to what is strictly necessary: key information from the hero, 3-point benefits, social proof, then an action form accessible at any time. The entire site is based on a strong CRO logic: well-integrated calls to action, repeat benefits, reinsurance via clear icons and an irreproachable mobile experience. On-page SEO optimizations have been integrated natively: clean HTML markup, structured content, and a sound technical base to support the launch of campaigns.
Results
The Fiiuel site is now an effective conversion tool, capable of transforming cold traffic into qualified leads from the first visit. It reflects the dynamic identity of the brand, inspires confidence in customers who are still not used to this type of service, and serves as a basis for local acquisition. Thanks to a clear design, an assumed product logic and optimized web performance, Fiiuel now has a structuring digital asset to support its growth in Île-de-France.
Technologies & tools used
Webflow (componentfirst), Figma (complete webdesign), technical SEO structure, technical SEO structure, optimized conversion funnel, mobile responsive, meta tags and Hn hierarchy.