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Creation of the Webflow site by Partners Paris, accounting firm
Partners Paris is an accounting firm based in Paris, which supports entrepreneurs, freelancers and SMEs in the management and management of their activity. To establish their brand image and clarify their online offer, we designed a tailor-made Webflow site, structured to transmit trust, improve the readability of services and effectively convert visitors in qualified leads. The project was structured around a simple and professional web design, a clear path and an SEO base optimized for local search.
background
Partners Paris operates in a sector where differentiation is based as much on support as on the quality of the relationship. Their offer is personalized, human, and aimed at entrepreneurs who are looking for a responsive, modern, and available accountant. However, their old site did not reflect this added value: the experience was dated, unengaging, and the positioning was not clear for a prospect who discovered the brand online. It became urgent to create a real professional showcase, capable of generating incoming contacts, of reassuring from the first seconds, and of coming out well on targeted local queries.
Issues
It was about modernise the firm's image while maintaining simple, accessible and credible communication. The tone had to be direct, professional, without excessive jargon. The site should also highlight the different profiles of supported entrepreneurs (freelancers, SASU, SMEs) and allow quick contact. The local dimension was also key: referencing on expressions related to accounting expertise in Paris should be possible without creating a gas factory. Finally, the autonomy of the team on updates and the addition of future content (articles, news) was a decisive point.
Solution
We designed a Webflow site with a simple, clear and reassuring interface, in keeping with the image of a modern but accessible firm. Webdesign is based on a structured layout, legible typography, a fluid hierarchy of information and a direct editorial tone.
The tree structure has been simplified so as not to lose the user: a profit-oriented home page, explicit service pages, a firm page that values the human approach, and an optimized contact page. The site has been integrated in componentfirst in Webflow, allowing the team to modify or add blocks easily.
We also integrated SEO fundamentals by design: clean Hn markup, filled meta tags, clear slugs, and a structure ready to host editorial content. CTAs are present at each level of the site, without being too aggressive, and the forms are short, accessible on desktop and mobile, to maximize contact.
Results
The new Partners Paris site finally brings a consistent, credible and efficient online presence. Visitors quickly understand the offer, find the information they need, and are encouraged to make contact. The design inspires confidence, navigation is fluid, and the site is technically ready for an SEO boost on the keyword “chartered accountant Paris” and its variants. The team is autonomous in content management, with a stable, fast and scalable site. The site is now a real business lever at the service of the firm.
Technologies & tools used
Webflow (componentfirst, CMS ready for articles), Figma (UI design), local on-page SEO (Hn structure, meta, slug), responsive mobile, optimized form, optimized form, scalable base for future growth.