Slug

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Overview:

Slug: A clean, readable URL segment that clearly identifies a web page.
Webflow Slug: Specifically, the slug refers to the final part of the URL, either auto-generated or customized via the Webflow interface.
SEO Importance: A well-crafted slug enhances organic SEO by making the URL understandable to both users and search engines.
Management in Webflow: Easily allows customization of the URL for each page/post without affecting the overall site structure.
Best Practices: Use relevant keywords, avoid spaces, special characters and uppercase letters, and keep it as simple as possible.

What is a slug?

A slug is the part of a URL that is used to uniquely and legibly identify a specific web page or content. Generally, this is the segment after the main domain and possibly other subfolders. For example, in the URL https://www.example.com/blog/comment-rediger-un-slug, the segment How to write a slug Corresponds to the slug. It is designed to be short, descriptive, and easy to understand for both a user and a search engine. Slugs often replace numerical identifiers or codes that don't speak very well with plain text.

Why is slug important, especially in SEO?

The slug plays a fundamental role in the natural referencing (SEO) of a website:

Improving readability : A clear and descriptive slug makes it easy to understand the content of the page before even accessing it.
Best ranking : Search engines analyze the slug to determine the relevance of the page to specific queries.
Easy sharing : URLs with simple and meaningful slugs are clicked more often and better remembered by Internet users.

Therefore, optimizing the slug consists in choosing relevant keywords, without spaces or superfluous characters, which is beneficial for visibility and the user experience.

What is the specificity of slugs in Webflow?

Webflow, a platform for creating websites without coding, automatically generates slugs when creating pages or collections. The slug in Webflow refers to the final segment of the URL that is automatically defined or editable manually:

It is integrated into the global URL structure (domain + possible categories + slug).
Its modification is intuitive via the user interface without requiring technical interventions.
For CMS collections, each available element (articles, products, projects) has its own slug that can be customized.

Webflow ensures that each slug is unique within the site, avoiding address conflicts and allowing a clear and homogeneous organization.

What are the best practices for creating an optimized slug?

To make a slug effective, it is advisable to follow certain principles:

Element	Specificity
`Use relevant keywords`	Include targeted terms to improve SEO.
`Avoid spaces and special characters`	Replace spaces with hyphens and avoid punctuation to prevent URL errors.
`Prefer lowercase letters`	URLs can be case-sensitive; using lowercase prevents duplication issues.
`Keep it short and clear`	A concise slug is more readable and memorable.
`Avoid dates or unnecessary words`	Reduces URL clutter and prevents content from appearing outdated.

These rules make it possible to improve both the user experience and the positioning on search engines.

How do I edit a slug in Webflow?

Webflow offers simple slug management through its editing interface:

On each CMS page or element, the “slug” field is available in the settings.
The user can edit the slug text directly, which updates the URL instantly.
Webflow offers the automatic update of internal links to avoid 404 errors when changing.
It is possible to add or modify slugs before publication or during maintenance to manage redirects.

This flexibility allows rapid optimization of URLs without technical knowledge, which facilitates SEO maintenance.

In summary

The slug, especially in Webflow, is an essential URL segment for organizing, describing, and optimizing web page addresses. Its good design improves the visibility of sites on search engines while making URLs more intuitive for visitors. Thanks to Webflow, slug management becomes accessible and customizable, representing a major asset in the creation and referencing of online content.