Histoire & Slides is a company that specializes in creating strategic presentations for businesses, managers, and marketing teams. Their expertise is based on the ability to transform complex ideas into clear and impactful visual narratives. To support their growth and strengthen their online visibility, we conducted a complete graphic redesign of the website, associated with a structural SEO optimization. The objective was to modernize the brand image while improving the site's ability to generate qualified contact requests.
background
The existing Histoire & Slides site no longer reflected the quality of the services offered. The user experience lacked graphic coherence, the discourse was not sufficiently structured and the SEO bases were not exploited. In a sector where visual credibility and pedagogy play a decisive role, it was essential to build a site that could demonstrate the agency's expertise from the very first seconds. The project also needed to provide a solid technical basis to support a natural referencing strategy on queries related to storytelling, pitch deck and professional presentations.
Issues
The redesign should first of all make it possible to clarify the value proposition and to highlight the agency's methodological approach. The design had to translate the central promise of Histoire & Slides: to make ideas legible and memorable. It was also necessary to structure the pages to support the visitor in a logical progression, from discovering the expertise to making contact. On the SEO dimension, the challenge was to rebuild the site's architecture with its own markup, a coherent content hierarchy and an editorial base ready to welcome future content.
Solution
We started by completely rethinking the artistic direction of the site in order to make it more editorial, more readable and more aligned with the world of visual storytelling. Typography, contrasts and spaces have been designed to facilitate reading and highlight key messages. Each section of the site has been designed to guide the user through a clear story: understanding the need, presenting the approach, demonstrating expertise, and then inviting them to discuss.
The technical integration has been optimized to ensure a smooth experience on mobile and desktop. At the same time, we have put in place the SEO foundations necessary to improve the visibility of the site: coherent Hn structure, optimized meta tags, clear slugs and logical internal networking. The site is now ready to welcome additional content in a logic of natural referencing and visibility on requests related to professional presentations.
Results
The new History & Slides site now reflects the quality and clarity of the company's expertise. The interface is more modern, the navigation is intuitive and the speech is structured to convince quickly. Visitors better understand the services offered and are more likely to make contact. The SEO base put in place also makes it possible to consider a gradual increase in search results, by supporting an editorial strategy around storytelling, pitch decks and strategic presentations.
Technologies & tools used
Webflow (modular structure), Figma (graphic redesign), on-page SEO optimization, optimized content architecture, advanced mobile responsive, base ready for editorial development.