Blinked is an agency specialized in creating snack content and short formats for brands that want to perform on social networks. In an environment where speed of execution and visual impact are essential, the website had to reflect the creative energy of the agency while serving as an effective commercial tool. We accompanied Blinked in the complete redesign of their website, by rethinking both the visual identity, the user experience and the SEO structure in order to improve their visibility and their ability to generate leads.
background
The Blinked agency had already developed recognized expertise in the production of short content adapted to social platforms, but their site no longer reflected the dynamic identity of the brand. The old version was loosely structured, with difficult navigation and a discourse that did not sufficiently highlight the results achieved for customers. In a sector where the first seconds are decisive, it was essential to build a site that could immediately transmit the agency's creativity, speed and strategic relevance.
Issues
The redesign should make it possible to clarify Blinked's value proposition and to structure their offer in a way that is more legible for brands. The design had to reflect the dynamic world of snack content, while maintaining the level of professionalism expected by corporate customers. The site also needed to be optimized for conversion with visible calls to action and a simple path to making contact. Finally, particular attention should be paid to the SEO structure in order to improve visibility on queries related to the creation of social media content and snack content agencies.
Solution
We designed a new, more immersive graphic direction, with a rhythmic design, marked contrasts and a layout that highlights the agency's achievements. The sections have been structured to tell the Blinked approach in a clear way: presentation of expertise, demonstration of creative formats, promotion of customer cases and invitation to collaborate.
The integration of the site was carried out on a modular Webflow basis in order to allow the team to easily evolve the pages and add new projects. The structure has been designed to offer fast navigation, especially on mobile where a large part of the target audience is located.
On the SEO dimension, we reworked the architecture of the site in order to structure the content around strategic keywords related to snack content, social media marketing and the production of short videos. The HTML markup, titles, and meta tags have been optimized to improve search engines' understanding of the site.
Results
The new version of the Blinked site now makes it possible to transmit the agency's creative identity more effectively while improving the readability of its offer. Visitors quickly understand the expertise offered and can easily access achievements and services. The site now serves as commercial support and a strategic showcase for the agency, while laying solid SEO foundations to gradually increase visibility on requests related to snack content and short content for social networks.
Technologies & tools used
Webflow (modular structure), Figma (UI redesign), on-page SEO optimization, optimized content architecture, advanced mobile responsive, base ready for the addition of new projects and editorial content.