Sobry is a new generation energy supplier that is rethinking energy distribution and consumption through a more transparent, more digital and more user-oriented approach. In a sector dominated by historical players, the website had to become a central acquisition lever, capable of quickly converting traffic into qualified leads. We accompanied Sobry in the creation of their landing pages, the complete structuring of the site, as well as the implementation of a technical architecture based on a reverse proxy in order to optimize the performance and flexibility of the project.
background
Sobry operates in a market where understanding the offer is often complex for end users. The main challenge was to simplify the message as much as possible while maintaining a credible and structured discourse. The project was also part of a rapid acquisition logic, with marketing campaigns requiring dedicated pages, optimized for conversion. Finally, the technical constraint linked to the existing system required connecting different components (marketing site and specific pages) without degrading the user experience or SEO.
Issues
The project should make it possible to build a efficient acquisition machine, with landing pages capable of converting to cold audiences from paid campaigns or offline devices. It was also necessary to guarantee a smooth experience despite a hybrid technical architecture, by ensuring perfect continuity between the various pages. Site performance, loading speed, and the management of URL parameters (especially UTMs) were critical for marketing follow-up. Finally, the site had to set up its own SEO bases to support organic growth on queries related to energy suppliers.
Solution
We designed landing pages that were structured for conversion, with a clear hierarchy, simple messages, and calls to action that were visible from the first few seconds. Each page has been designed to meet a specific intention, with short content, reassurance elements and an optimized user journey to maximize the conversion rate.
At the same time, we structured the main site under Webflow with modular logic, allowing new pages to be quickly created according to marketing needs.
On the technical side, we have set up a Reverse proxy allowing you to display content from an external domain directly on Sobry's main domain. This architecture makes it possible to centralize the user experience, avoid navigation breaks and maintain SEO consistency, while maintaining great flexibility on the product and marketing side. Particular attention has been paid to the management of URL parameters, in order to ensure the proper functioning of campaigns and tracking.
Results
Sobry now has an efficient web ecosystem, capable of supporting large-scale acquisition campaigns. Landing pages convert effectively thanks to a clear and action-oriented structure. Integration via reverse proxy allows a smooth experience, without interruption between the different parts of the site. The project offers Sobry a solid technical base that is scalable and adapted to a rapid growth strategy, combining marketing performance and technical consistency.
Technologies & tools used
Webflow (landing pages, modular structure), reverse proxy (Cloudflare Workers), management of UTM parameters, performance optimization, on-page SEO structure, mobile responsive, mobile responsive, integration with product environment.